Unlearn is a transformative system that shows leaders how to rethink their strategies, retool their capabilities, and revitalize their businesses for stronger, longer-lasting success.


There’s a learning curve to running any successful business. But once you begin to rely on past achievements or get stuck in outdated thinking and practices that no longer work, you need to take a step back—and unlearn. This innovative and actionable framework from executive coach Barry O’Reilly shows you how to break the cycle of learned behaviors that were effective in the past but are no longer relevant, and limit or may even stand in the way of your success.


With this simple but remarkably powerful three-step system, leaders can: 

  1. Unlearn the behaviors and mindsets that keep them and their businesses from moving forward.

  2. Relearn new skills, strategies, and innovations that are transforming the world every day.

  3. Break through old habits and thinking by opening up to new ideas and perspectives while achieving extraordinary results.

Good leaders know they need to continuously learn. But great leaders know when to unlearn the past to succeed in the future.


Praise for Unlearn

In order to succeed, it’s critical for everyone from executives to entrepreneurs to know how to let go of behavior and methods that have helped them achieve in the past but are now limiting. Unlearn explains how to enter into a continuous cycle of replacing old ideas and models with new ones in order to adapt in an ever-changing world. Founded on clear principles and filled with stories from the field, it advocates for courage over comfort not just now, but in whatever circumstances the future offers up.

Eric Ries

Founder of Long-Term Stock Exchange (LTSE) and author of The Startup Way and The Lean Startup

The only thing that is constant is change. And it’s happening faster and faster. Disruption is ongoing, yet leaders tend to think incrementally about the future. Barry shows us a better way—the only way to disrupt yourself before someone does it for you is to “unlearn,” separate yourself from what has worked in the past in order to create an open space to shape the future. A great read for any leader in fast-moving environments faced with the realization that what worked in the past won’t work in the future.

Stephane Kasriel

CEO at Upwork, co-chair of Future Council in Education, Gender and Work at Global World Economic Forum

Many executives and entrepreneurs hang on to thinking and methods that were once useful, but may limit their future success. Unlearn proposes a powerful way to think about business leadership and organizational innovation. It will help you continuously challenge your mindset and behavior to adapt to the increasing complexity of a fast-changing world. Apply the lessons in Unlearn and unlock the full potential in yourself, your teams, and your organization.

Noelle Eder

Chief Information and Digital Officer at Hilton


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The book is going through the final editing and production steps so will be published very soon. It's available for pre-order now on Amazon which will get it to you as soon as it's ready!


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